ABOUT
Your wisdom is hot.
I make sure people notice.
And want more.
Hello! I’m Rebeca…
I help you bring in more clients without frying anyone’s nervous system.
I do this through messaging strategy, compassionate conversion copywriting, and simple email funnels.
(The kind people actually want, read, and buy from.)
Your clients should feel seen.
Not just sold to.
But how do you do that… and actually sell?
Copywriting is a whole skill set that rewires your brain. Optimizing for conversion is another.
And then you have to wield those skills in a way that doesn’t shame anyone, overhype anything, or sound like every other coach on the internet.
(No wonder outsourcing to AI is more trouble than it’s worth.)
But there is a way to sell with conviction, in the spirit of leadership, without being a bully or a bullhorn.
The right words for your brand are out there.
I know how to find them.
Your brand assets are built on:
SERIOUS EXPERIENCE
15 years copywriting for magazines, startups, non-profits, authors, coaches, therapists — including work on multi 6-figure launches
A PRECISE PROCESS
Deep discovery, careful analysis, and proven frameworks are the backbone of resonant copy that sounds like you and no one else
SALES PSYCHOLOGY
I know how persuasion works, and I use it with care and compassion — optimizing for conversion without pressing on pain and fear
“Rebeca has written several of my highest converting sales pages…
…And it is really saying something that I trust her because I’m a top-notch copywriter myself. I developed & teach a non-exploitative copywriting framework that MUST be used in all my work, and I have very high standards.
If she can write for me, she has to be not just good but GREAT. And she is.”
— Kelly Diels, Education Company Founder
For the soulful expert ready to grow your coaching or therapy practice…
MY SERVICES:
3x Demand for Your Brand
Watch your list grow and the right people line up
The In-Demand Brand
Rebirth your business with web copy that converts
The In-Demand Offer (coming soon)
Uncover and define your most sellable intro offer
What’s the biggest gap between
you and more clients?
Join me for a free strategy call. I’ll help you clarify what pathways are missing or where you need to be more specific. Walk away with ideas and recommendations for how to plug the leaks.
“One conversation and one draft.”
"Rebeca has a rare gift. She can listen in-between your words, find the golden vein of what you need to say, and make it persuasive without fear or pressure.
On two significant projects she's been able to capture my voice and convey what matters most to me after just one conversation and one draft. Her work is so on-target that when I showed it to my favorite CMO (my spouse) he said it was perfect. And it was.”
— CV Harquail, PhD, Author, Business Professor
& Co-Founder of Feminists at Work
“Where have you been all my life?”
IN CASE YOU WERE WONDERING…
I currently live and work in Los Angeles. I moved here from Hoboken, New Jersey in 2011.
I’ve been running this business since 2020. I’ve worked with over 3 dozen clients, tripled open rates, and generated multi-6-figures with my sales pages and email marketing campaigns.
Before I started my business, I spent 4 years in-house at a high-volume, high-ticket online business. I took top conversion copywriting courses and wrote all our sales pages and email sequences. I’m now great at persuading without the pain-pressing tactics of Big Bad Internet-Marketing.
After graduating from NYU, I moved to LA and became Editor-in-Chief of LA Canvas Magazine, a print publication that circulated 20K copies in galleries and coffee shops. Highlights include my 2012 interview with Kendrick Lamar; reviewing the city’s restaurants; and curating events for our weekly newsletters. Today my editorial sensibility helps me hone in on what’s most interesting about you.
Once upon a time I wore lace-up platform boots and interned at Nylon Magazine in New York City. I wrote for the blog, where I got good at writing attention-worthy headlines.
In 2015 I co-founded a brand called Saturate with two friends. In 2016 we were featured in Goop. Today Saturate is a small team providing ecologically sensitive maintenance to homeowners in the greater LA area.
As a ghostwriter and copywriter, I’ve written hundreds of thousands of words for entrepreneurs. I even ghostwrote a proposal that was sold to a Big 5 publisher and worked extensively on the book. I’m adept at channeling different voices so your personality shines.
I’m a “highly sensitive person.” That means I’m attuned to the subtleties that can make copywriting feel slimy. I also readily pick up on what people are feeling and tap into the inner life of your clients.
I’m an INFJ, an Enneagram 9. Cancer Sun, Libra Moon and Scorpio Rising. Mars in Leo: my work pulls you into the spotlight.
MY APPROACH:
Copy should build people up, not wear people down!
Particularly when you’re solving problems around health, mental wellness, and self-improvement: shame and stress are not conducive states for behavior change.
Instead of all that, I use techniques that diffuse shame, inspire hope, and help your clients feel deeply seen, understood, and served.
There’s a fine line between being bold and being a bully. Being persuasive and being slimy.
Fortunately, I know all the contours.
“More confident and clear in what sets me apart.
Rebeca’s genius is already informing my sales process. Before the work she did, I wasn’t able to articulate what I do so smoothly. The way she handled my ideas and perspective empowered me.
I'm so much more confident and clear in what sets me apart. And I love the copy.”
— Sarah Hilton, Founder, Howard & Rose