ABOUT
Your wisdom is hot.
I make sure people notice.
And want more.
FOR THE MID-SIZED BUSINESS READY TO GET MORE ROI FROM EMAIL…
Here’s what I’ll do for you (that untrained marketing teams can’t):
Sharpen your strategy so the right people can’t help but stop, click, and sign up for your list
Translate your expertise into client-speak so you finally get known for your thought leadership
Position your services and offers as a must-have, not a “would be nice,” so leads become clients
HOW I GOT THIS GOOD:
Over the last 15+ years, I’ve worked as a head copywriter, ghostwriter, and editor-in-chief. I’ve worked with print magazines, startups, publicists, non-profits, consultants & coaches.
Since 2016 I’ve been a ghostwriter and conversion copywriter in the education, therapy, and wellness spaces. I’ve worked on multi-6-figure launches and co-written a book for a major publisher.
“One conversation and one draft.”
"Rebeca has a rare gift. She can listen in-between your words, find the golden vein of what you need to say, and make it persuasive without fear or pressure.
On two significant projects she's been able to capture my voice and convey what matters most to me after just one conversation and one draft. Her work is so on-target that when I showed it to my favorite CMO (my spouse) he said it was perfect. And it was.”
— CV Harquail, PhD, Author, Business Professor & Co-Founder of Feminists at Work
MY APPROACH:
Copy should build people up, not wear people down!
Particularly when you’re solving problems around health, mental wellness, and self-improvement: shame and stress are not conducive states for behavior change. If your customer-bridge has to be set on fire for people to cross, something is deeply amiss.
And nobody likes internet marketing because so often:
It tries to bully people into submission. Bait them into nonsense. Or stuff their inbox full of fluffy platitudes.
Instead of all that crap, I use techniques that diffuse shame, inspire hope, and help your clients feel deeply seen, understood, and served.
There’s a fine line between being bold and being a bully. Being persuasive and being slimy.
Fortunately, I know all the contours.
All the conversions.
None of the coercion.
Because psychic warfare doesn’t jive with your brand values.
If your clients aren’t buying, your copy isn’t speaking to them.
Sure, people on your team can write. But they lack the expertise to produce high-performing copy.
Here’s what they’re missing:
SERIOUS EXPERIENCE
15 years copywriting for B2B services, startups, wellness platforms, magazines, publicists, non-profits, coaches, etc.
A PRECISE PROCESS
Your copy is engineered on client data & competitive analysis, then artfully shaped to turn heads & win hearts.
SALES PSYCHOLOGY
Shame, fear, and pressure don’t build trust. I speak to problems with compassion to inspire confidence & motivate action.
TLDR: Agency-quality content & strategy without the agency bloat.
“More confident and clear in what sets me apart.”
"Rebeca’s genius is already informing my sales process. Before the work she did, I wasn’t able to articulate what I do so smoothly. The way she handled my ideas and perspective empowered me.
I'm so much more confident and clear in what sets me apart. And I love the copy.”
— Sarah Hilton, Founder, Howard & Rose