The Trust Magnet
The done-for-you email experience that takes new people from “hmm, interesting” to “I’m so in”
(SO YOU COLLECT ALL THE ATTENTION FROM PODCASTING, SPEAKING, AND SOCIAL MEDIA.)
There's a gap between being seen and being paid.
Let's bridge it.
Your work goes deep. It's based on decades of experience, multiple credentials, and a nuanced understanding of the problems you solve.
But even with the perfect message:
Most people won’t be ready to buy or book a call the moment they find you.
And unless there’s a compelling first step that builds trust over time, preparing them for your paid work…
It’s easy for new people to slip through the cracks.
Which is why:
The usual lead magnets
so often fall short
Even well-resourced businesses struggle to turn website visitors, podcast listeners, and followers into clients using these tactics:
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No clear outcome or end point
Average opt-in rates 1-5%
Buried among too many options
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They can be either too much, or not enough to shift beliefs
Some are too abstract — they provide interesting info but don’t solve a problem
Many are downloaded with good intentions, never opened again
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Requires a new tab, a quiet room, and 30+ minutes
Easy to save for later... and never come back to
Can’t skim it — may feel like homework
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Often overwhelming, dumping too much info at once
Interesting, but doesn’t prepare you for the next step
Engagement spikes, then drops off completely
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Most people stop opening after email 1 or 2
No compelling reason to keep engaging
Feels like a resource dump, not a guided path
DID YOU KNOW?
Open rates for most welcome sequences drop off sharply after the first email, whereas a well-crafted email course gets 70%+ open rates through day 5
Enter: Your Evergreen Trust Magnet
STRATEGICALLY DESIGNED SO THAT YOU:
GROW YOUR LIST 3-5x FASTER
With a compelling course promise that converts at 3-5x higher rates that the average newsletter
SELL WITHOUT CONVINCING
Book more calls and close more sales in less time — because we'll send 3 follow-up sales emails to warm, educated readers
ENGAGE NEW PEOPLE WITH EASE
With a low-effort, high-reward experience that fits existing behavior (no need to log-in or carve out time)
SEIZE THE MOMENT OF INTEREST
When your emails get read 5 days in a row, people remember you by the time your newsletter arrives
BUILD TRUST IN YOUR APPROACH
Turn scattered content into a guided experience that prepares people to take the next step with you
“It’s the highest-converting lead magnet I’ve ever had, with 70% open rates and steady new subscribers…
Before working with Rebeca, I never had a free offer that worked for summits, bundles, or swaps.
The educational email course she created for me changed that. I’ve already booked 5 new clients in the past quarter directly from my email course.”
— Jessica Lackey, Founder and
Author, Leaving the Casino
You’re poised to get serious ROI from your email course when:
→You have a proven offer. Your market positioning and pricing has given you a solid track record of sales & results
→You know your ideal client. You understand what they want to buy and what motivates them to choose you over competitors
→You regularly get in front of new people. Through organic or paid visibility: website traffic, podcasts, cross-promotions, social media, speaking events
→You regularly email your list — or plan to start. You want to stay top of mind with an algorithm-independent audience you own
→You’ve developed your approach and POV. Whether that’s through speaking, writing, teaching, or branding work
Client clarity questionnaire
You tell me everything you know about your ideal clients, your method, and your big why so I can help you spot the patterns
90-min kickoff strategy call
An interview and strategy session to gather more insights and confirm the best direction for your course
Voice calibration & content audit
I study your existing content, testimonials, and sales call insights so your course speaks clearly to your client while sounding like you
Precisely crafted offer promise
The specific, compelling outcome your EEC delivers — so the right people opt in fast, crafted using proven copywriting techniques and adapted to your voice and values
Strategic messaging arc
A detailed outline of your Hook, Subtitle, and Days 1–5 with descriptions for each — reviewed before any writing begins
High-converting landing page copy
This includes your hook, offer, objection witnessing, bio, credibility, and Days 1–5 previews to maximize opt-ins, plus domain name selection so you have a catchy URL to send people to
10 super readable emails
Day 0 welcome email, Days 1–5 educational course, a 3-day follow up sales or book-a-call sequence to invite action, and a final newsletter consent email so they’re on board for what’s next
Subject lines that earn the open
Thoughtful, curiosity-stirring lines so your course stands out in a crowded inbox and gets 60%+ open rates
Up to two 30-min review meetings
Whether you prefer to give notes live or asynchronously, you’ll have two built-in revision rounds so the final product is on-tone, on-brand, and something you’re 100% proud to share
Landing page design & build
A optimized Carrd landing page that fits your brand, with a “digital product” visual that makes your course feel tangible — boosting conversions
Full automation build & setup
I program all your emails in ConvertKit (or your ESP of choice) with optional “fast forward” sequencing, and hook everything up
Project dashboard
A shared workspace to track timelines, drafts, milestones, and feedback in one place
Testing, final review & launch support
Everything is fully proofed, troubleshooted and tested. We’ll walk through everything together before turning it on
The Trust Magnet
A strategically designed, expertly written, and fully done-for-you email experience that will grow, nurture, and sell for you.
INCLUDES:
PLUS, YOU’LL ALSO GET THESE…
BONUSES!
5 social posts to promote your course
Choose between Instagram carousels OR LinkedIn text posts so you can start driving traffic to your EEC right away
Website placement copy & consulting
Strategic guidance on where and how to feature your EEC across your website and social profiles
3- or 6-month performance review
Choose your check-in window. I'll review your data, help identify what's working (and what's not), and recommend tweaks
Your all-in-one strategist, copywriter, and funnel builder
More than 3 dozen coaches, therapists, and experts have trusted me to define their brands, ghostwrite their content, launch their programs, and edit their books.
My clients come to me because I get it:
The political nuances they navigate. The sensitive journeys their clients are on. And the need for communication that’s compelling and conversion-focused, yet honest and compassionate.
With 15 years’ experience, I bring both expertise and empathy to helping you retain and convert more attention online — without compromising your values.
or email me at rebeca@rebecaarango.com
WHAT TO EXPECT
The Process
STEP 0
Booking & Intake
Reserve your project dates and start the discovery process
Once your deposit is in, you'll receive my Client Clarity Questionnaire — a guided intake to surface your audience insights, voice of client data, customer journey, and the raw material for your course
You'll also get access to your Project Dashboard, which tracks timelines, inputs, and to-dos
WEEK 1
Kickoff & First Draft
Strategy alignment, then your messaging arc + first emails in your inbox by Friday
The day before our kickoff call, I'm studying everything you’ve shared so I can show up to our call already fluent in your business
On our 90-min kickoff call, we align on strategy: who this is for, what's being sold on the back end, the directional course promise, and the common mistakes, stories, and insights to weave in
I then draft your offer promise, full course outline, Day 0 welcome, and Day 1 for your review by end of week
WEEK 2
Writing the Course
You approve the direction, then I write the rest
We meet to walk through your feedback on the messaging arc, offer promise, outline, and emails 0–1 — or you leave async notes in the Project Dashboard, whichever you prefer
Once aligned, I write Days 2 through 5 of the course
WEEK 3
Sales Sequence & Landing Page Build
Everything comes together
I deliver the 3-day sales sequence, completing your full 9-email package for review
In parallel, I'm writing your landing page copy and getting it built in Carrd so you can review copy and design together
This is your biggest review window — line edits in Google Docs, async notes, or a working session, it’s up to you
WEEK 4
Final Review, Tech Setup & Launch
Approve final copy, then I handle the tech
Final round of revisions to landing page and email sequence
I integrate ConvertKit (or your existing ESP), build the full automation, and test the entire sequence end-to-end
We do a final walkthrough together before turning it on
Your asset is live and ready to bring new people into your orbit!
“You need this more than anything to get clients and build trust.
I've searched far and wide for the copywriter who can write for conversion without relying on fear, while leading with integrity. Rebeca has tripled open rates and webinar registration rates.
She can walk in day one, learn your business faster than you'd dream and turn your thoughts into conversion copy. Partnering with Rebeca is worth every penny times 10.”
— Julie Morris, Founder & Strategist: Persona Media
FAQ
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From start to finish, the full project takes 2–3 weeks. I follow a steady, proven process that keeps things moving and off your plate.
We’ll begin with a free strategy call to clarify your goals, pinpoint what’s not working, and explore early ideas for your Educational Email Course and how it would accelerate your sales process.
Once we kick off, you’ll complete a short intake and review a simple outline that frames the course concept. From there, we’ll choose one of two working styles:
A collaborative, interview-style session where we laser in on what new leads need to understand—and surface the insights that create real transformation
Or a fully asynchronous approach, where I synthesize your existing content into a clear, compelling, and conversion-ready experience
With everything laid out on your project dashboard, you’ll have two easy review windows to give notes. I lead the entire process—so you’re not stuck managing, reviewing drafts endlessly, or figuring this out alone. (Most clients are surprised by how smooth and hands-off the process feels, and how naturally the content aligns with their voice.)
The result is a high-converting asset that can significantly increase your lead flow and sales opportunities—built without derailing your quarter.
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You could. But most experts (and most teams) default to overexplaining, burying the lead, or creating content that sounds helpful—but doesn’t actually convert.
A lot of people can write. But very few are trained in how to write high-performing copy that holds attention, builds trust, and moves people to take action.
I bring 15 years of copywriting and ghostwriting experience — 7 of those focused specifically on conversion copy for high-trust services — to creating this asset for your business.
I’ve also trained with the best in Educational Email Course strategy and execution—a lot more goes into it than most people realize. From optimizing subject lines to structuring the landing page and guiding people to the next step, every detail matters.
It also frees you and your team from hours of managing, delegating, and rewriting. I’m a pro at taking direction—and most clients are surprised by how little they need to tweak.
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You can absolutely write it with AI — if you feel confident in your own judgment of what this needs to be and how to make it pull its weight. What I bring is a specific process, deep training in this style of funnel, and years of working with clients like you. I know what works. And I know how to make it feel human, tasteful, and true to your brand.
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Are you content with your list growth, and how many sales or calls you’re getting from your current lead magnet? The truth is most lead magnets lack follow-through. An Educational Email Course doesn’t just inform—it builds demand for your offer. It keeps you in the inbox for 5+ days, builds trust, and more effectively turns attention into action.
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Nope. I craft the entire funnel: positioning, topic, landing page, 5-part course, follow-up sales sequence, and tech/launch support. You’ll walk away with a complete, conversion-ready system.
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You’ll receive consulting on where and how to promote your EEC—so you’re not left wondering how to get it in front of the right people.
And if you love the copy and want more support? We can absolutely talk about what’s next. I also offer ghostwriting for social media, newsletters, and sales emails to keep your momentum going.
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If you meet the qualifiers for this offer—meaning you have a solid offer, know your audience well, regularly show up through content or visibility efforts, and are ready to grow your list with more of the right-fit people—here’s what’s possible:
If you normally convert 5% of website visitors into subscribers—and 5% of those into clients—you’re closing one sale for every 400 visitors.
But if your opt-in rate jumps to 20%? You’re now closing one sale for every 100 visitors.
That’s 4x more business from the traffic you already have. And that’s without changing anything else in your funnel. No new content strategy. No complicated tech. No major overhaul.
Just a lead magnet that finally pulls its weight.