Introducing Your Highest ROI Lead Magnet Ever: 

If your pipeline’s slowed down — or it’s ready to be supercharged…

THE EDUCATIONAL EMAIL COURSE

GROW YOUR EMAIL LIST 3–5X FASTER

Because your opt-in offer is so clear and compelling

ENGAGE NEW LEADS BEFORE YOU LOSE THEM

With emails they actually want to open, day after day

ACCELERATE SALES CONVERSATIONS

Build trust before the pitch so more leads are likely to buy

Stop losing leads to outdated strategies (and weak copywriting).

Your business helps people reach goals that matter — with way less suffering.

They need your hard-earned wisdom. But whether their attention is bought or earned, most won’t be ready to buy or book a call the moment they find you. And unless there is an “I need this now” reason to hand over their email address, plus a strong incentive to open your emails…

The opportunity to help them slips away. 

That’s where most list-building strategies fall short.

Even well-resourced businesses miss the chance to convert website visitors, podcast listeners, and social media followers — because their opt-ins aren’t built to turn intrigue into interest. For example:

🔻 Newsletters With a Fuzzy Reason to Join

  • Opt-in rates often <5% — because a clear outcome > tips

  • Feels like an open-ended commitment

  • Buried among too many options

🔻 Generic Lead Magnets With No Real Pull

  • Feels like a freebie, not a first step toward working with someone

  • Too broad or vague to create real traction

  • Doesn’t promise a clear win —so it gets skipped

🔻 PDFs That Die in the Downloads Folder

  • Too long to consume in the moment, easy to forget about

  • Clunky to view on mobile, inconvenient to print

  • Gets saved for later—and forgotten

🔻 Nurture Sequences That Go Unread

  • Most people stop opening after email 1 or 2

  • No compelling reason to keep engaging

  • Feels like a resource dump, not a guided path

🔻 Video Masterclasses That Never Get Watched

  • Requires a new tab, a quiet room, and 30+ minutes

  • Easy to save for later... and never come back to

  • Can’t skim it—feels like homework

🔻  No Opt-In on Their Website At All!

  • Traffic lands—and leaves

  • No way to nurture their interest, so they forget

  • Lowers ROI on all marketing & visibility efforts

Enter: The Educational Email Course.

The difference between being seen as a must-have vs. a being seen as a would-be-nice? Education.

And the difference between education that actually gets consumed vs. content that collects dust? Sharp positioning and smart copywriting.

I architect and ghostwrite Educational Email Courses because they’re the best way for my clients to stop losing leads, build trust fast, and turn subscribers into ready-to-buy clients.

DONE RIGHT, AN EDUCATIONAL EMAIL COURSE:

  • Converts at 20%+*: A clear outcome and sharp copy turn your EEC into a no-brainer opt-in that far outperforms the average lead magnet

  • Gets opened daily: Leads literally request to hear from you for five days straight—so your content gets read, not ignored

  • Fits existing behavior: No clunky downloads or “I’ll get to it later”—just exactly what they want to know in a skimmable, 5-minute format

  • Earns trust up front: It’s clear you get what they’re going through, have solutions they need, and are worth their attention (and investment)

  • Builds buy-in before the ask: People don’t need to be convinced—they already believe in your way of solving the problem

*20% is the bottom-end performance for cold traffic. For seasoned business owners with a warm audience, strong organic presence, and tons of clarity on their ideal client, EECs are known to convert up to 70%.

You’re poised to get serious ROI from an Educational Email Course when:

You have a proven offer. Your market positioning and pricing has given you a solid track record of sales & results.   

You know your ideal client. You understand what they want to buy and what moves them to buy from you over competitors.  

You regularly get in front of new people. Through organic or paid visibility: website traffic, podcasts, cross-promotions, social media.  

You regularly email your list — or plan to start. You want an audience you own, with access unfettered by algorithms.

You’ve developed your approach and POV.  Whether that’s through speaking, writing, teaching, or any form of free or paid content.

🔍 What goes into a high-performing Educational Email Course?

This isn’t just a bunch of emails. It’s a fully architected, research-backed asset, custom-built to grow your list and your client base.

HERE’S WHAT YOU GET WHEN WE WORK TOGETHER:

🧠 Strategic Angle + Positioning

We identify the right-fit audience, a sharp angle, and a must-click promise—so your EEC is something people actually want to opt into.

🔍 Voice + Competitive Analysis

I draw from your past content, client language, and positioning—so every word sounds like you and your differentiation is clear.

🧭 Offer Alignment

I ensure the EEC positions your actual service or program as the next logical step—so it becomes a strategic pathway, not just another freebie.

📐 Smart Structure & Messaging Arc

We map a clear throughline that moves people from curiosity to clarity to conversion—so each email builds strategic momentum.

✍️ Full Done-for-You Copywriting Suite

You get a high-converting landing page, 5-part educational sequence, and 3-part follow-up sales series—so the asset educates and sells.

​​✉️ Optimized Subject Lines

Each email is designed to capture attention and maximize open rates—so your course stands out and get read, not ignored.

🧭 Offer Alignment

I ensure the EEC positions your actual service or program as the next logical step—so it becomes a strategic pathway, not just another freebie.

⚙️ Tech + Setup Support

I guide (or handle) your automation setup—so you don’t get stuck turning great copy into a working funnel.

📣 Promo Consulting via Loom

You’ll get a custom plan to market your EEC across channels—so it becomes a lead-generating engine, not a one-off experiment.

Bonus: Most clients repurpose this messaging across their content—because it gives them fresh clarity on how to talk about their work.

Hi!

I’m Rebeca.

LEAD GEN STRATEGIST. GHOSTWRITER. CONVERSION COPY EXPERT.

I help mental wellness leaders (and platforms) get more ROI out of email.

Why mental wellness? For years, I’ve been a go-to for therapists, somatic healers, coaches, spiritual and mindfulness teachers. Plus, even my clients in education, business, health, and finances always have a human-centered, holistic approach.

They come to me for my deep understanding of their work:

The political nuances they navigate. The sensitive journeys their clients are on. And the need for communication that’s compelling and conversion-focused, yet honest and compassionate.

With 15 years of copywriting experience, I bring both expertise and empathy to helping you retain and convert more attention online — without compromising your values.

or email me at rebeca@rebecaarango.com

FAQ

  • From start to finish, the full project takes 2–3 weeks. I follow a steady, proven process that keeps things moving and off your plate.

    We’ll begin with a free strategy call to clarify your goals, pinpoint what’s not working, and explore early ideas for your Educational Email Course and how it would accelerate your sales process.

    Once we kick off, you’ll complete a short intake and review a simple outline that frames the course concept. From there, we’ll choose one of two working styles:

    1. A collaborative, interview-style session where we laser in on what new leads need to understand—and surface the insights that create real transformation

    2. Or a fully asynchronous approach, where I synthesize your existing content into a clear, compelling, and conversion-ready experience

    With everything laid out on your project dashboard, you’ll have two easy review windows to give notes. I lead the entire process—so you’re not stuck managing, reviewing drafts endlessly, or figuring this out alone. (Most clients are surprised by how smooth and hands-off the process feels, and how naturally the content aligns with their voice.)

    The result is a high-converting asset that can significantly increase your lead flow and sales opportunities—built without derailing your quarter.


  • You could. But most experts (and most teams) default to overexplaining, burying the lead, or creating content that sounds helpful—but doesn’t actually convert.

    A lot of people can write. But very few are trained in how to write high-performing copy that holds attention, builds trust, and moves people to take action.

    I bring 15 years of copywriting and ghostwriting experience — 7 of those focused specifically on conversion copy for high-trust services — to creating this asset for your business.

    I’ve also trained with the best in Educational Email Course strategy and execution—a lot more goes into it than most people realize. From optimizing subject lines to structuring the landing page and guiding people to the next step, every detail matters.

    It also frees you and your team from hours of managing, delegating, and rewriting. I’m a pro at taking direction—and most clients are surprised by how little they need to tweak.

  • AI can help—just like a calculator helps with math. But it can’t tell you what matters most to your audience. It can’t decide what to say (and what to leave out). And it can’t architect a compelling journey that actually builds demand for your offer.

    It also can’t make emotionally intelligent decisions. How direct is too direct for your audience? Where should you show vulnerability vs. authority? What’s appropriate for your brand, your tone, your values?

    These aren’t just copy choices—they’re trust choices. They shape how your brand is perceived, whether people feel safe and seen, and if your offer lands as obvious or off.

    If you’ve ever spent hours trying to “feed the machine” and still ended up rewriting half the thing—you already know: AI can support the work, but it can’t replace strategic, human discernment.


  • That depends. Are you content with your list growth, your resulting conversions, your pipeline? The truth is most freebies lack follow-through. An Educational Email Course doesn’t just inform—it builds demand for your offer. It keeps you in the inbox for 5+ days, builds trust, and more effectively turns attention into action.

  • Nope. I craft the entire funnel: positioning, topic, landing page, 5-part course, follow-up sales sequence, and tech/launch support. You’ll walk away with a complete, conversion-ready system.

  • I specialize in writing strategic content for wellness, transformational education, and high-trust services—and have 7+ years of experience turning complex ideas into content that drives action.I’ve also trained with the best in Educational Email Course strategy and execution—a lot more goes into it than most people realize. From optimizing subject lines to structuring the landing page and guiding people to the next step, every detail matters.

    This isn’t a templated approach. It’s tailored, precise, and designed to perform.

  • You’ll receive consulting on where and how to promote your EEC—so you’re not left wondering how to get it in front of the right people.

    And if you love the copy and want more support? We can absolutely talk about what’s next. I also offer ghostwriting for social media, newsletters, and sales emails to keep your momentum going.


  • If you meet the qualifiers for this offer—meaning you have a solid offer, know your audience well, regularly show up through content or visibility efforts, and are ready to grow your list with more of the right-fit people—here’s what’s possible:

    If you normally convert 5% of website visitors into subscribers—and 5% of those into clients—you’re closing one sale for every 400 visitors.

    But if your opt-in rate jumps to 20% with an Educational Email Course? You’re now closing one sale for every 100 visitors.

    That’s 4x more business from the traffic you already have. And that’s without changing anything else in your funnel. No new content strategy. No complicated tech. No major overhaul.

    Just a lead magnet that finally pulls its weight.