A white paper might feel weightier — but most go unread. An Executive Briefing Series is different: it compels people to learn about your solutions, case studies, and research in digestible, personality-driven doses decision-makers will actually read.

Instead of downloading a PDF and it disappearing, your lead gives their work email and raises their hand to hear from you 5 days in a row. That creates anticipation, builds habit, and earns trust with every send — gold in B2B sales.

You’re not just sharing information. You’re guiding decision-makers through your perspective and solution in a way that forges connection and clarity. Then, when the final sales sequence lands, the call to action feels like the natural next step.

TL;DR: White papers inform. EECs engage, nurture, and convert.

Plus, we can include a crisp, data-backed deck they can send around the office or use to get buy-in from other executives with decision power.

From start to finish, the full project takes 2–3 weeks. I follow a steady, proven process that keeps things moving and off your plate.

We’ll begin with a free strategy call to clarify your goals, pinpoint what’s not working, and explore early ideas for your Educational Email Course and how it would accelerate your sales process.

Once we kick off, you’ll complete a short intake and review a simple outline that frames the course concept. From there, we’ll choose one of two working styles:

1. A collaborative, interview-style session where we laser in on what new leads need to understand—and surface the insights that create real transformation

2. Or a fully asynchronous approach, where I synthesize your existing content into a clear, compelling, and conversion-ready experience

With everything laid out on your project dashboard, you’ll have two easy review windows to give notes. I lead the entire process—so you’re not stuck managing, reviewing drafts endlessly, or figuring this out alone. (Most clients are surprised by how smooth and hands-off the process feels, and how naturally the content aligns with their voice.)

The result is a high-converting asset that can significantly increase your lead flow and sales opportunities—built without derailing your quarter.

You could. But most experts (and most teams) default to overexplaining, burying the lead, or creating content that sounds helpful—but doesn’t actually convert.

A lot of people can write. But very few are trained in how to write high-performing copy that holds attention, builds trust, and moves people to take action.

I bring 15 years of copywriting and ghostwriting experience — 7 of those focused specifically on conversion copy for high-trust services — to creating this asset for your business.

I’ve also trained with the best in Educational Email Course strategy and execution—a lot more goes into it than most people realize. From optimizing subject lines to structuring the landing page and guiding people to the next step, every detail matters.

It also frees you and your team from hours of managing, delegating, and rewriting. I’m a pro at taking direction—and most clients are surprised by how little they need to tweak.

AI can help—just like a calculator helps with math. But it can’t tell you what matters most to your audience. It can’t tastefully decide what to say (and what to leave out). And it can’t architect a compelling journey that actually builds demand for your offer.

It also can’t make emotionally intelligent decisions. How direct is too direct for your audience? Where should you show vulnerability vs. authority? What’s appropriate for your brand, your tone, your values?

These aren’t just copy choices—they’re trust choices. They shape how your brand is perceived, whether people feel safe and seen, and if your offer lands as obvious or off.

If you’ve ever spent hours trying to “feed the machine” and still ended up rewriting half the thing—you already know: AI can support the work, but it can’t replace strategic, human discernment.

That depends. Are you content with your list growth, your resulting conversions, your pipeline? The truth is most freebies lack follow-through. An Educational Email Course doesn’t just inform—it builds demand for your offer. It keeps you in the inbox for 5+ days, builds trust, and more effectively turns attention into action.

Nope. I craft the entire funnel: positioning, topic, landing page, 5-part course, follow-up sales sequence, and tech/launch support. You’ll walk away with a complete, conversion-ready system.

I specialize in writing strategic content for wellness, transformational education, and high-trust services—and have 7+ years of experience turning complex ideas into content that drives action.I’ve also trained with the best in Educational Email Course strategy and execution—a lot more goes into it than most people realize. From optimizing subject lines to structuring the landing page and guiding people to the next step, every detail matters.

This isn’t a templated approach. It’s tailored, precise, and designed to perform.

You’ll receive consulting on where and how to promote your EEC—so you’re not left wondering how to get it in front of the right people.

And if you love the copy and want more support? We can absolutely talk about what’s next. I also offer ghostwriting for social media, newsletters, and sales emails to keep your momentum going.

If you meet the qualifiers for this offer—meaning you have a solid offer, know your audience well, regularly show up through content or visibility efforts, and are ready to grow your list with more of the right-fit people—here’s what’s possible:

If you normally convert 5% of website visitors into subscribers—and 5% of those into clients—you’re closing one sale for every 400 visitors.

But if your opt-in rate jumps to 20%? You’re now closing one sale for every 100 visitors.

That’s 4x more business from the traffic you already have. And that’s without changing anything else in your funnel. No new content strategy. No complicated tech. No major overhaul.

Just a lead magnet that finally pulls its weight.