COPY PACKAGE

The In-Demand Debut

All the copy you need to launch a brand that hits different and a website that lands clients

Done-for-you in 3 weeks

You’re new but not a newbie. You’ve proven your concept. Worked with a few clients. Got revenue coming in the door.

OR…

You’re at the helm of an established business and launching a new platform to resonate with a specific audience.

Either way, you’re ready to get out there and grow this thing.

But first, you need:

  • Messaging so precise it gives people goosebumps — the “oh my god — you get me” kind

  • A smart, simple website that keeps people reading without even thinking about it

  • Copy that does the sales-heavy-lifting for you, while bolstering your brand integrity

Because you know that…

“Good enough” copy is not in fact good enough.

Not for your ambitions. Not when you want to sell with less effort: less teaching for free, less convoluted strategies, and less needing to “convince” people on sales calls.

You get that sales copywriting is a skill, and writing your own copy is like trying to see the whole picture from inside the frame.

For you, spending months or years taking courses and downloading templates only to end up with copy that’s just okay is not an option.

You’ve got a business to run, and you’re ready to get more ROI for your marketing efforts now.

In three weeks, you’ll have powerful copy that speaks to the right people so you can get out there and create demand.

PACKAGE INCLUDES:

HIGH-INTEGRITY

BRAND BASICS

  • Nail your positioning, premise, and value prop

  • Make sure clients quickly recognize you’re for them

  • Turn heads with compelling hooks & sales angles

ALREADY-SOLD

WEB COPY

  • Your home, about, and work-with-me pages

  • Optimize your buyer journey from headline to button

  • Filter out bad-fits; enjoy more unfussy sales calls

MORE LEADS

INBOX PROMO

  • Signing up for your newsletter is a no-brainer

  • You now have clear direction on what to write

  • And more leads who want what you have to offer

INVESTMENT $5K | INSTALLMENTS AVAILABLE

Looking for a one-page website? Great! You’ll still want the same level of care to go into your brand development and buyer journey.

Already got your brand messaging down pat? Cool beans. That slims things down. Book a call or email rebeca@rebecaarango.com for a custom quote.

 “Rebeca has written several of my highest-converting sales pages.”

“And it is really saying something that I trust her with my message and copy. I developed and teach a non-exploitative copywriting framework that MUST be used in all my work, and I have verrrrrrrrry high standards. If she can write for me...she has to be not just good but GREAT. And she is.”

 “Partnering with Rebeca is worth every penny times 10.”

“She has tripled open rates and webinar registration rates (seriously). She can walk in day one and learn your business faster than you'd dream, and turn your thoughts into conversion copy. I'll share as a strategist: you need this more than anything else to get clients and build trust.”

The Process

IT ALL UNFOLDS IN JUST 3 WEEKS

Meetings and due dates are booked in advance so you can make time to sit with the ideas and plan your launch to a tee.

STEP 1

Next-Level Client Clarity

Book your dates and gather your raw data

  • Once you’ve booked your project dates, receive my Next-Level Client Clarity Kit for pulling valuable data out of your brain and hard drive.

  • I sift and analyze the raw material to crack the code on what your clients want — in their words — so I can spin it into copy gold.

STEP 2

Buyer Journey Thought Partnership

Meet for a 90-minute Messaging Strategy Session

  • I’ve studied the data, poured over any existing content, and prepared some more questions. 

  • We’ll think it through the entire buyer journey together, getting even more clear and specific on what your clients need to hear at every step.

STEP 3

Writing, Tightening, Slaying, etc.

We’ve got two 30-min Review Meetings on the calendar

  • It’s an iterative process. This package includes two rounds of deep revision, and a final round of laser comments.  

  • Your feedback shapes the final product. Together we’ll make sure nothing is missing and everything is on-tone, on-brand, on-message — so you’re happy and excited to share this everywhere.

STEP 4

Delivery & Design Check

Tuning up laser comments + providing post-design notes

  • Your Google Docs folder contains carefully formatted copy that’s ready to go up online, plus your treasure trove of Brand Essentials.

  • Before you launch, send me your website preview and I’ll get back with suggestions to optimize the copy within 5 business days.

DEBUT EXPANSION PACKS

Into being fully prepped & polished?

Choose to have every last detail taken care of

Offer Design Strategy Session: Work with Marketing Strategist Julie Morris to iron out exactly what clients want to buy from you right now.

Website Design: The brilliant Julie Morris is also game to get your website copy beautifully built on Squarespace. Done and done!

IP Naming: Own your insights, frameworks, and offers with names & meanings that resonate with clients. This helps you sell without always pitching.

LinkedIn Glow-Up: Optimized headline and about copy, 15 ready-to-go posts, plus 5 different intro sign-offs & calls-to-action to reach your clients on LinkedIn.

3-Email Nurture Sequence: Move new subscribers further along your buyer journey, coach them into being ready for your offer, and book more intro calls. 

The Sensitive Sales Page: If you have more than one offer, you may need additional sales pages so your client can discern their best next step.

Interested in any of these?

Email rebeca@rebecaarango.com for a custom quote, or book a call to talk through it together.

More happy clients:

  • “Rebeca was able to express the essence of my work — which had been difficult even after so many copywriting courses — without being wordy, redundant or over the top. The money I spent was worth the ease, her fresh perspective and her ability to express concepts in a concise way. I love how my website copy reads."

    Erica Ando, Compassionate Money Coach

  • “When Rebeca says she delivers copy swiftly and brilliantly, and at the caliber of my expertise — that's not just marketing. She's the real deal. I'm a solo business owner who has a voice and point of view with no time to create compelling copy. When I hand over even half-baked ideas to Rebeca, I know I'll get high-quality, on-brand copy that just works.

    Jessica Lackey, Founder: Deeper Business

  • “Rebeca wrote my website copy at a time when I was pivoting in my work. Besides being organised, clear and delivering on time, I had an experience of feeling seen, and gaining substantial clarity about the meaning and value of my work as it was mirrored back to me in Rebeca's crafted words. I can't imagine asking anyone else to help craft my business messaging.”

    Annie Bray, Somatic Coach

IN CASE WE HAVEN’T MET…

I’m Rebeca Arango:

The Sensitive Sales Writer.

I’m sensitive to the nuances of your brand. Sensitive to the way your client feels. Sensitive to making them feel better, not worse.

I’ve been writing copy professionally for 15 years. Practicing conversion copy for at least 8. I believe we can have fun AND be taken seriously. Stick to our principles AND get sales.

I’ve written for coaches, therapists, consultants, lawyers, healers, somatic guides, and spiritual teachers. I’ve contributed to 6+ figure launches. Before I went out on my own, I held senior editorial and content marketing positions for nearly a decade.

If you’re an expert with integrity who wants to start saying the bold things that make your work unmistakable and unforgettable, this package is for you.

See some of my web copy out in the wild:

Caveat: The In-Demand Debut is a brand new package I’ve designed after working with dozens of clients. There’s no direct comparison.

IN 3 WEEKS, HAVE:

All the copy you need to command the right kind of attention and create demand for your business NOW

The In-Demand Debut

INCLUDES:

  • Already-Sold Web Copy:

    Home, about, & work with me pages that sell for you 24/7

  • High-Integrity Brand Essentials:

    Nail your best sales messaging and say it like only you can

  • More Leads Newsletter Promo:

    Define & position your newsletter so signing up is a no-brainer

  • Next-Level Client Clarity:

    A deep-dive analysis of what your clients really want to buy & why

  • Basic SEO Meta Text:

    Give your clients a better chance of finding you on google

  • 90-Min Thought Partnership Session:

    Find the intersection of your unique POV & your clients’ desires

  • Two 30-min Review Meetings:

    Make sure you’re 100% on-board with the final product

  • Laser Revision Round + Design Check:

    Clean up any last detail edits & make sure your copy is optimized

“Great! When can we start?”

Book a free 20-min call and let’s make a plan.

The money is in the message. 

PEOPLE BUY FROM YOU WHEN THEY:

  • Feel like, “yes, you understand my problem/desire exactly!”

  • Click with your personality, perspective, and values

  • See your work as a “must-have” — not a “would be nice”

  • Understand why this will work where other things haven’t

  • Trust your analysis of the obstacles and solutions

  • Get out of the freeze of shame and confusion

With THE IN-DEMAND DEBUT your copy does all of the above.


THE RESULT?

Less teaching, convincing, and talking around the thing. 

More clients lining up already-sold & ready to go.

 POTENTIALLY LINGERING QUESTIONS

  • If based on research and experience you know you have something people are happy to pay for, and you’ve got some good data such as:

    • Sales call recordings, discovery session recordings, connection call recordings, survey responses, intake calls 

    • Testimonials and endorsements

    • Chat feedback from webinar attendees

    • Your own experience and case studies from working with clients

    • Revenue in the door you plan to invest back into your business

    If you’ve got most of that, and you want to up the flow of clients, serve in a bigger way, shorten your sales process: you're ready to get ROI from copy.

    And having on-point copy is going to be essential to reaching people on the fringes of your network and beyond.


  • I wish! We all have to do the work to create visibility and drive traffic to our websites, whether that’s through social media efforts, speaking on podcasts, partnerships, networking, or paid ads. 

    The messaging in this package is key to resonating on all those channels, because you’ll have your talking points, sales angles, elevator pitch, and positioning dialed and differentiated.

    And you'll be sending people to a website that effectively converts. Bada bing, bada boom.


  • This never happens because my process is rock-solid, my clients know who they are, and they feel confident makING small tweaks on their own (though please feel free to run such tweaks by me for input!).

    In the rare event that you have a major AHA after we're done and want to significantly alter aspects of the copy, I can get back into the weeds with you at my return client overflow rate of $150 per hour.

  • I build a margin of error into the timeline and am fierce about my  deadlines. I also will have us sign a project agreement to protect us both in the event of non-completion. 

    At the same time, I believe care and wellbeing is important. We can't be productive without it. So if one of us gets sick or has an emergency and needs a little bit more time, let’s be good to each other and get everyone’s needs met. We're on the same team and our interests are tied together.


 

IT’S AN INBOX THING!

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