WTF is a GIRLIE anyway? Let’s talk brand voice in the age of targeted ads, and let our freak flags fly in our marketing copy so all the girlies can see.

Repetition creates recognition…except when it creates tuning-out. What to do when your messaging has gotten stale and you need to throw your audience a fresh bone.

Can the digital unconscious compete with the collective unconscious? Or will AI-generated content always give sensitive folks the ICK?

How do we market individual solutions to systemic problems, without the tropes of neoliberal self-help? If “Cruel Optimism” is the norm, what’s KIND OPTIMISM?