WTF is a GIRLIE anyway? Let’s talk brand voice in the age of targeted ads, and hopefully inspire you to let your freak flag fly in your marketing copy so all the girlies can see. (Tips inside)
Read MoreRepetition creates recognition…but what about when it creates tuning-out? Here’s what to do when your messaging has gotten stale and you need to throw your subscribers or followers a fresh bone.
Read MoreCan the digital unconscious compete with the collective unconscious? Will AI-generated content always give sensitive folks the ICK? And why we need humans creating things, now and forever more.
Read MoreHow do we market individual solutions to systemic problems, without playing into the tropes of neoliberal self-help? If Cruel Optimism is the norm, what might KIND OPTIMISM look like instead?
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