The Substantive Sales Page

Meaningful copy for your next big offer.

In tune with your voice & your values. 

Brilliantly done in 7 days.

RATE: $3K

$1K deposit to reserve your completion date.

Remainder payable in 2 monthly payments of $1K.

Your people are ready to go the distance. Let’s invite them in and rally some action. Without turning to Big Bad Internet-Marketing for the sale.

Instead of leaning on pain, shame and social triggers, let’s surface the truth about your work:

The worthwhile outcomes you’re getting behind closed doors, the peculiar prism of your perspective, and the bold conversations you’re ready to have with your audience.

When I’m done writing, the benefits of your offer are immediately clear and genuinely compelling. No dot is left unconnected. No question lingers. 

For your best-fit client, it’s not an impulsive purchase they’ll regret later.

It’s a powerful decision on the path to real change.

All of the Sales.

None of the Manipulation.

I want you to have a sales page that vividly illustrates the value of your offer, so it can be an emotional YES but also a deliberate decision for your best-fit client.

I want your copy to make sure the thing they need most from this work is easy to understand and hard to miss.

I want your reader to hear your voice coming through, without you having to add any more hours to your screen time — take a detour from where your energy is most needed.

The Substantive Sales Page helps your best-fit client accurately witness what’s possible for them, so there’s zero need to manipulate for a sale. 

Your 7 consecutive business days in my calendar include an initial 60-minute interview and a 30-minute copy review.

I bring more than 12 years’ experience in copywriting, ghostwriting, magazine editing and digital marketing to my process. I’m here to hone in on what matters most about your work, without flattening your many dimensions.

LEARN MORE ABOUT MY WORK

Looking for design support as well?

Let’s talk. The team is here for you!

Step 1: Get the Ball Rolling

Pay your deposit invoice to get your dates scheduled.

You’ll receive my client questionnaire and get your interview, review meeting and delivery date booked.

Step 2: Tell me EVERYTHING!

Answer my client questionnaire via text or audio.

These questions guide you to reflect deeply and pull out deep insights into your client. Your responses can be brief or elaborate. They do not have to be well-written — or even written down — at all.

Step 3: I’m Terry Gross. You’re you.

We meet for a 60-minute interview.

I’ve studied the research, poured over your existing content, and prepared a few more questions. We get to think it through together, getting more even more clear and specific on the benefits of your offer and the message that’s most vital for your people.

Step 4: Byeeeee! I’m going into my writing cave.

You’ll know exactly when you’ll be hearing from me.

Crafting long-form copy is focused work. With my research in hand, I consider every angle of the sales conversation — without relying on predatory tactics — and prepare your reader with all the details they need to take informed action.

Step 5: Knock knock — Round 1 Copy Delivery!

You didn’t know you could feel so seen by a sales page.

On Day 5 of your process, I deliver your First Round of copy with some key options for you to choose from. People are typically feeling very seen at this stage. You have a day to sit with it and make sure nothing is missing, and everything feels like YOU.

Step 6: Let’s talk about it.

We meet to go over the adjustments that will make it just right for you.

On Day 6, we have a 30-minute meeting booked to discuss your thoughts, notes, impressions, requests. From there, I’m off to finesse the details and get everything polished for tomorrow’s delivery!

DAY 7: Voila, le copee.

That sales page is ready to go.

By the end of Day 7, your Sales Page Copy is securely in your inbox and ready to go up online, speak to your people and sell your work on your behalf. A triumph!

IF YOU REALIZE YOU WANT TO SAY MORE OR CHANGE MORE…

This basically never happens! My Sales Pages are thorough and thoughtful, so people are generally in love and confident with handling any last little tweaks themselves, HOWEVER, after your final project folder is delivered, I’m happy to work on any additional changes at overflow rates of $150 per hour or $850 a day.

ANY LINGERING CURIOSITIES?

You’re also invited to email me.

ABOUT ME

I’m Rebeca Arango.

I’m an artist, creative strategist, and seriously experienced copywriter.

I’ve written sales pages behind 6-figure+ launches for coaches, teachers, consultants, healers and spiritual guides.

I believe in selling powerfully with respect for your reader’s intelligence, humanity, and agency.

While I’m well-trained in the techniques of sales psychology, “conversion copywriting,” and all the other gimmicky hacks that make the Big Bad Internet so unpleasant — I’ve also ditched the worst of it so I can write for the world I’d rather build.

I continue to work with Kelly Diels as an instructor in her Copywriting for Culture Makers Course. I’m am a big advocate of her Feminist Copywriting Framework, which offers highly effective tools for making sales without overriding consent.

You’re intrigued. Wondering…

Could your sales page really be that much better than it is now? 

Let’s find out.

THE SIGNAL TEST

A review & report on how your current signals are being received.

Full of sharp, serious feedback from a deeply experienced copywriter. Use it to create brighter messaging your people can’t miss.

7 DAY TURNAROUND.  $200*

*FEE APPLICABLE TOWARDS YOUR WEBSITE OR SALES PAGE PACKAGE