Understand what makes you different, and say it beautifully.
SURFACE YOUR SUBSTANCE:
FOUNDATIONAL MESSAGING, POSITIONING & BRAND GUIDANCE FOR YOUR ENTIRE BUSINESS
$3K
DEPOSIT REQUIRED TO BOOK. PAYMENT PLANS AVAILABLE.
Be seen as the obvious choice.
You bring an ocean of skills and experience to the table.
You get results for your clients in a specific way, through a particular lens they won’t find anywhere else.
That difference is an advantage. And also a challenge:
How do you put all that complexity & richness into words, succinctly —
— without sounding jargony?
If you’ve been stuck trying to pin down exactly what makes you so well-poised to help the people you help…
If you’ve hesitated to be direct about who you are and what you believe because marketing conventions have you tied up in knots…
And if it’s been tricky to talk about the problem that gets in your clients’ way because you never want to shame or blame them…
Let’s figure out what you need to say and how you need to say it so you get noticed & paid for all the right reasons.
The money is in the message.
PEOPLE BUY FROM YOU WHEN THEY:
Click with your personality, perspective, and values
Feel like they’ve never heard it put that way before
Understand how this purchase furthers their priorities
Know why your approach or solution can work where others haven’t
See themselves vividly in the outcomes you forecast
Trust your analysis of the obstacles and paths forward
Feel understood in their strengths and struggles
SURFACE YOUR SUBSTANCE gets you messaging that does all of the above.
Signs you may want to refresh your messaging:
You’re releasing a new book, program or offering — and you want to be known for something bigger that ties it all together.
You want to define the bold proposition — your vision — that unites everything you do and galvanizes your audience.
You’ve felt stuck trying to explain what you do and the results you get using common marketing lingo, biz jargon and coach-speak.
You want specific-to-you messaging your audience can easily understand so talking about your work becomes more fluid and coherent.
You’re in a revenue plateau or dip — and want a fresh take on what makes your work marketable, relevant and dearly needed.
You're launching a new business or brand and want to speed up the process of getting the marketing together.
Interested? Book a call or email me to get started.
“Substantial clarity about the meaning and value of my work…”
“Rebeca wrote my website copy at a time when I was pivoting in my work. Besides being organised, clear and delivering on time, I had an experience of feeling seen, and gaining substantial clarity about the meaning and value of my work as it was mirrored back to me in Rebeca's crafted words. The experience was such a pleasure, I can't imagine asking anyone else to help craft my business messaging.”
Annie Bray, Somatic Coach
SURFACE YOUR SUBSTANCE
COVERS THE 3 KEY COMPONENTS OF EFFECTIVE MESSAGING:
YOUR UNIQUE POSITIONING & PREMISE
Go beyond niching and pinpoint the deeper reasons your work is unlike anything else on the market. My process unearths differentiators that may seem like detractors, but are actually key ingredients to your special sauce.
You’ll walk away with fresh taglines, value propositions, and “elevator pitches” — aka the most richly-concentrated messages that allow best-fit clients to instantly self-identify, while intriguing podcast hosts, influencers, and editors to feature you on their platforms.
YOUR BRAND LEXICON & VOICE GUIDE
Know how to sound like the person your clients would most like to hang out with, learn from, and buy from — in your marketing copy.
A Brand Lexicon is key to expanding your team or hiring contractors without having to micromanage. And even if you’re flying solo, it will speed up your decision-making and boost your confidence in your own voice so creating content gets easier.
YOUR HIGH-IMPACT HEADLINES
See your new positioning and brand lexicon in action with a curated selection of headlines that are ready to shine on your website, your social profiles, your press kit — anywhere your business is being seen.
Expect catchy, memorable messages that convey your convictions, distinguish your point-of-view, and make it obvious to the right people why hiring you should take priority.
THE PROCESS
It all unfolds within 7 business days
Step 1
Pay the deposit to book your dates & receive my New Client Questionnaire
My questions unearth your insights, research and wisdom. You can write OR speak your responses. (You might even talk it through on a zoom call with a coach or partner.) You’re also invited to send me key content to digest.
Step 2
Initial Interview Meeting (45 minutes)
I’ve done my research and prepared a few more questions. We think it all through together, getting even more precise about why you’re uniquely poised to help clients reach their goals.
Step 3
Round 1 Delivery
Not long after our interview your first round of hot fresh copy is in your hands. You have a few days to sit with it and add your thoughts.
Step 4
Review Meeting
We have a 30-minute meeting booked to discuss your thoughts and impressions. From there, I’m ready to run with the best ideas and refine your messaging to a tee.
Step 5
Final Delivery
And there you have it! Your foundational messaging ready-to-go so you can get out there and make sure people don’t miss what makes buying from you their absolute best bet.
Fresh wind in your marketing sails.
This package arms you and your team with an artful copy suite full of distinctive, coherent messaging that can fuel your next expansion.
It will clarify what you need to be saying on social media, in peoples’ inboxes, on your website and sales page, and on discovery calls so best-fit clients don’t miss what makes you the one.
You’ll have new ways to articulate your VISION: the core promise and big “why” that holds your entire body of work or product catalog together.
And, you’ll be able to speak directly to your clients’ hesitations and hang-ups with compassion – never shame, blame or manipulation.
THE RESULT?
Less jumble, jargon and talking around the thing.
More memorability, momentum and moving people to action.
Let’s surface your substance.
TO RECAP, THIS MESSAGING SUITE INCLUDES:
YOUR UNIQUE POSITIONING & PREMISE: Go beyond niching and articulate exactly what makes your business unlike anything else on the market. We’ll dive deep and unearth the differentiators that may seem like detractors, but are actually key ingredients to your special sauce.
YOUR BRAND LEXICON & VOICE GUIDE: Know the distinctive words and phrases that embody your personality and point-of-view, as well as the tone and style that immediately flags you as the one your clients would most like to hang out with, learn from, and buy from.
YOUR HIGH-IMPACT HEADLINES: See your positioning and brand lexicon in action. Fill your magic hat with thought-provoking, high-impact statements you can use to build your website, create content, and get attention and sales from the right people.
$3K, DONE IN 7 DAYS
PLUS: GET $1K OFF A WEBSITE OR SALES PAGE PACKAGE IF PURCHASED WITHIN 18 MONTHS.
DEPOSIT REQUIRED TO BOOK. PAYMENT PLANS AVAILABLE.
or EMAIL ME at REBECA@REBECAARANGO.COM with questions.
IN CASE WE HAVEN’T MET…
I’m Rebeca Arango.
I’m an artist, copywriter and creative partner to business people who build power so they can share it. Entrepreneurs who envision a more just, equitable, and caring culture in their industries and beyond.
I bring over 12 years of serious copywriting experience — plus a ton of real human emotion, deep thinking and care — to crafting highly memorable messaging so you stand out.
I’ve written for coaches, therapists, consultants, lawyers, witches, priestesses, sex coaches, healers, somatic guides, and spiritual teachers. I’ve contributed to 6+ figure launches. And before I went out on my own, I held senior editorial and content marketing positions for nearly a decade.
I believe in being persuasive & asking for the sale in a way that respects your reader’s intelligence and agency.
I continue to work with Kelly Diels as an instructor in her Copywriting for Culture Makers Course. I’m am a big advocate of her Feminist Copywriting Framework, which saved my relationship to copywriting and marketing in general.
If you’re a principled business person who wants to start saying the bold things that make your work unmistakable and unforgettable, this package is for you.
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